Ian Wright is Head of innovation and partnerships at Transport Focus. He has led much of the organisation’s work on rolling stock. Prior to this, Ian was Head of insight at Transport Focus, growing the organisation’s understanding of transport users. As an insight specialist Ian has spent his career dissecting customer experience across many sectors, be that transport, retail, financial services, energy, FMCG. This has been whilst working for client companies, research agencies, consultancies, and his own company. While it would be slightly misleading to claim a masterplan, there is a transport theme running through Ian’s CV- previous roles have also included a focus on air passengers, when at British Airways, and car drivers (Ford was the main client when at Goldfarb Consultants).